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Welcome message from Rochester, N.Y. copywriter Jonathan Everitt

Scientist. Farmer. Magician. Cartoonist. Movie star. Secret agent. My aspirations were all over the map. What connected them? They were all about creating experiences for people. I knew that's what I wanted to do, long before I knew who I wanted to the typewriter to read more about the work of a copywriter 

Why? Experiences define us. They’re the subtext of our emotions and our choices. So creating experiences touches every part of my life: home, family, friends, art, work. It's at the heart of my relationships. My priorities. My poetry.

And it's why I feel equally at ease as a copywriter for the ad biz and an artist at a reading. Writers create all kinds of emotions for our audiences every day. Not a bad gig.