American Red Cross

Supporting the efforts of the Rochester chapter in meeting urgent human needs, far and wide. 

(Click an image to view the full gallery.)

Challenge: Revamp a website that was outdated and had been cobbled together over the years with inconsistent, chaotic sections that caused high abandonment rates among visitors.

(click the image to view the site)

Solution: The Rochester Red Cross is in the news nearly every day as a first reponder when disaster strikes, both in Rochester and nationally. This created an opportunity to make their website a dynamic, timely portal for disaster information. Their new site's home page showcases current stories in a news-like format that links visitors to media coverage and provides an instant way to donate to specific disaster relief efforts.

Designed using a flexible six-column grid as a backdrop, the site now uses a clean, simple tab navigation that makes it easy for visitors to go find the most important information faster - from how to volunteer, to online safety course registration. Each section maintains a consistent format, as well as relevant hot-linked cross-references within to connect people to other sections most likely to be of interest them.

Fire & Ice Ball

Challenge: Attract major supporters to attend the Red Cross Fire & Ice Ball each fall in Rochester. Inspire them to get into the spirit of each new annual theme.

Solution: A marketing campaign that surrounded the audience with all the campy humor of the event. A recent year, that was The Big Luau, and our direct marketing and signage offered attendees a tongue-in-cheek checklist of fashion do's and don'ts.

Agency: Roberts Communications