Challenge: Neatly and quickly package a huge amount of supporting information to help this employer make the apply for recognition as a wonderful place to work.
Solution: Create a warm, friendly package that houses data discs containing detailed qualifications for the recognition. The box featured an earthy, tactile outer wrap, elegant handwriting, and messages that conveyed a sense of family and personal connection in the corporate culture. Each disc had a protective sleeve with related messaging printed on it, and fit into a slot with a companion message that flowed across the main interior tray.
Agency: Roberts Communications Inc.