Direct mail campaign

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Challenge: Convey to doctors and facilities the power of a new way to share medical records that quickly explains a technological breakthrough and moves them to take advantage of it.

Solution: Create a personalized direct mail program that uses urgent, optimistic language and evocative X-ray visuals to grab the audience's attention by relating to their own priorities.

Agency: Roberts Communications Inc.


Web site

Challenge: Position a technology company as an insightful partner for the medical industry and generate leads.

Solution: Develop a web site as user-friendly and immediate as their product line. Feature short, bold messages that introduce key products using an interactive content slider on the main page that takes visitors to detailed information and a response mechanism in one click.

(click the image to view the site)

Agency: Roberts Communications Inc.